More Cigarettes: A Blend of Tradition and Innovation

‍Photo by DMFhotography on Pixabay


More cigarettes, an American brand known for its distinctive dark brown wrapper and 120 mm length, have been captivating smokers since their introduction in 19751. Initially marketed to both men and women, More cigarettes quickly became a favorite among female consumers. Bridging the gap between cigars and traditional cigarettes, More was the first successful 120 mm cigarette, offering a unique smoking experience with its strong flavor and higher tar and nicotine content1. In this article, we will explore the history, advertising, markets, and varieties of More cigarettes, highlighting its journey from a niche brand to a global phenomenon.

History of More Cigarettes

More cigarettes were first tested in Oklahoma City in 1974 before being introduced nationally by the R.J. Reynolds Tobacco Company in June 19751. The brand initially targeted both male and female smokers but later shifted its focus to cater specifically to female consumers. The signature dark brown wrapper, which sets More apart from traditional white-wrapped cigarettes, became synonymous with the brand’s identity. However, More also offers shorter versions with the classic white wrapper and white or cork filters1.

A Niche Brand with Global Presence

Despite its niche status, More cigarettes have gained popularity worldwide. The brand is sold under license to various tobacco companies internationally, known as More International1. In the United States, More cigarettes are primarily sold, but they have also made their way to markets in the British Virgin Islands, Argentina, United Kingdom, Netherlands, Austria, Spain, Italy, Czech Republic, Romania, Bulgaria, Greece, Latvia, Lithuania, Belarus, Ukraine, Russia, Azerbaijan, Israel, Thailand, Malaysia, Hong Kong, and Taiwan234. This global presence demonstrates the appeal and demand for More cigarettes among smokers worldwide.

Advertising Campaigns

Throughout the 1980s and 1990s, R.J. Reynolds created various poster advertisements to promote the More brand1. These visually striking ads aimed to capture the attention of consumers and highlight the unique qualities of More cigarettes. Additionally, Japan Tobacco, the manufacturer of More in the European Union, also developed posters for More International1. In the Philippines, television and radio advertisements were created in the 1990s and 2002, respectively56. These advertising campaigns played a crucial role in building brand awareness and attracting consumers to the More cigarettes.

More Cigarette Varieties in the United States

In the United States, More cigarettes offer a range of varieties to cater to different preferences. The following are the available options:

  1. More Slim 120s (Full Flavor)
  2. More Menthol Slim 120s (Full Flavor)
  3. More Gold Slim 120s (Lights)
  4. More Silver Menthol Slim 120s (Lights)

These choices provide smokers with options to enjoy the unique More smoking experience according to their taste and strength preferences[^4^].

More Cigarettes in Pop Culture

The influence of More cigarettes extends beyond the world of smoking. This iconic brand made an appearance in the 2021 movie Swan Song7. Its inclusion in popular culture further solidifies More’s status as a recognizable and influential brand.

Additional Information

  • More cigarettes are currently owned and manufactured by the R.J. Reynolds Tobacco Company in the United States1.
  • In the European Union, Japan Tobacco holds the license for the More brand1.
  • In the Philippines, More cigarettes are owned and manufactured by PMFTC1.

Conclusion

More cigarettes have carved a unique place in the smoking industry with their distinctive dark brown wrapper, 120 mm length, and strong flavor. From their introduction in 1975, More cigarettes have catered to the evolving preferences of smokers, targeting both men and women initially and later focusing on female consumers. With its global presence and a range of varieties available, More cigarettes continue to satisfy the cravings of smokers around the world. Whether it’s the full flavor or the menthol options, More cigarettes offer a smoking experience that blends tradition and innovation, making them a sought-after choice among discerning smokers.

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Footnotes

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  4. Reference 17
  5. Reference 13
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  7. Reference 2

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